Conversion Based Marketing CGFirst® Website

CGFirst is a class-leading, cloud-computing suite of applications that empowers organisations to monitor and manage their corporate governance – conveniently, easily and securely. Fastfwd designed and developed not only the CGFirst App suite with web portal mobile and tablet apps but also the striking CGFirst marketing website.

The principal focus of the web design challenge for CGFirst was ensuring that the design resonated with the target audience. The professional software industry has a bad history with cheap stock photography and uninspiring design. fastfwd sought to cast off that heritage and designed a new corporate website that maintains the corporate look and feel but also engages with inspiring images and a compelling narrative layout. This slick new website, with its professional look and intuitive user experience takes the user on a guided journey through the many benefits and features of the app.

The website contains several strategically places calls to action within the content; this crucially leverages user engagement to generate leads and sign users up to a free demo of the software to show exactly why every board member should have access to the CGFirst app.