Imagining Naughtiness Ann Summers

Ann Summers, the sexiest brand on the UK high street, has been working with fastfwd since 2011. Having developed a number of content marketing microsites, a Party Plan booking system and delivering the UK’s first ever Sex Census, you could say that we know the brand intimately.

Our most recent project together was an interactive, kinky Christmas card maker for the 2015 festive season. This marketing microsite enabled couples, lovers and friends to send each other xmas cards with their very own ‘Sexy Selfie’ and a saucy message.

Users were able to snap a selfie right from their smartphone and see their face included in one of Ann Summers’ scenes. They could then turn it into a card to email, print at home or have it posted automatically to their partner.