Miss Selfridge, a leading UK fashion retailer and part of the Arcadia Group, asked fastfwd for support to develop an interactive version of their customer magazine. Like many of fastfwd’s customers, they have an internal digital team responsible for maintaining the e-commerce website but needed agency support to implement campaign and interactive impact pieces.
Fastfwd are experts at collaborative projects and love to work with marketing teams to produce outstanding work together. For Miss Selfridge we designed and built campaign pieces that showcased new product lines, tied together with editorial content and featured brand ambassadors, such as Made in Chelsea‘s Millie Mackintosh.
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